Your website is one of the most important aspects of your brand’s online presence and it’s important that you design it right. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. So, you can’t afford any website fails that might cause your prospects to bounce off your website.
Your website should be designed keeping in mind your audience and should ensure that it provides good user experience. There are a lot of other benefits of a good website design for both your business and your audience.
In this post, we will discuss why good website design is important from your audience’s perspective.
Brand image
Your website is a reflection of your brand and everything that it stands for. It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression.
Your website design elements, like colours, fonts, images, etc. all form your brand identity. Therefore, you need to select those elements carefully and keep them consistent across your website.